What is the primary goal of using emotional appeals in a persuasive speech?

The primary goal of using emotional appeals in a persuasive speech is to build a connection with the audience and persuade them. Emotional appeals, also known as pathos, are designed to engage the listeners on a personal level, tapping into their feelings and emotions. By creating an emotional response—such as empathy, fear, happiness, or anger—speakers can bridge the gap between the subject matter and the audience’s personal experiences or values. This emotional connection can make the audience more receptive to the speaker's message, making them more likely to accept the argument being presented.

This technique is effective because people often make decisions based on emotions rather than logic alone. For instance, storytelling or vivid language that elicits strong reactions can help make an argument more compelling. When audiences feel something, they are more likely to remember the message and take action based on it. Thus, emotional appeals serve as a critical tool for persuading listeners in public speaking contexts.