What is the primary goal when conducting research for a public speaking engagement?

The primary goal when conducting research for a public speaking engagement is to gather information that supports the speech’s purpose. This means that the research should be directly relevant to the topic at hand and aimed at reinforcing the message or argument being presented. By focusing on information that aligns with the speech's objectives, speakers can effectively inform, persuade, or entertain their audience, ensuring that the content is purposeful and engaging.

When research is aligned with the speech's goals, it enhances the speaker's credibility and allows for a more coherent and impactful delivery, making it easier for the audience to understand and retain the key messages. This targeted approach to gathering information ensures that every piece of data or anecdote included in the speech adds value and relevancy, fulfilling the ultimate aim of effective communication.