What is a common misconception about the specific purpose of a speech?

The specific purpose of a speech indeed refers to the ultimate goal that the speaker aims to achieve through their presentation. This purpose is typically concise and focused, often framed as a statement that indicates what the speaker wants the audience to understand, feel, or do by the end of the speech. It serves as a guiding principle for the content and structure of the speech, ensuring that each part contributes towards fulfilling this overarching objective.

In contrast to the misconceptions about the specific purpose, it's important to understand that it is meant to be clearly defined from the start, serving as a roadmap both for the speaker and the audience. While emotional responses can be a component of many speeches, evoking such responses is usually a means to achieving the specific purpose rather than the purpose itself. Additionally, while a speech may evolve during delivery as new insights arise or as the speaker gauges audience reactions, the specific purpose should remain consistent to ensure coherence and clear messaging throughout.