What are deep-seated abstract judgments about what is important to us referred to as?

Values are deep-seated abstract judgments that reflect what is important to an individual or a group. They serve as guiding principles for behavior and decision-making and influence how we perceive the world around us. By embodying our core beliefs about right and wrong, values shape our priorities and ultimately determine our actions. For example, a person who values honesty is likely to prioritize truthfulness in their personal and professional interactions.

In contrast, attitudes are more specific expressions of feelings towards particular objects or situations and can shift more easily than values. Beliefs are often more about individual perceptions or interpretations of factual statements, while opinions represent more temporary viewpoints on specific issues. Hence, values are distinct in their foundational role in shaping our overarching perspectives and priorities.